Hi, I'm Lindsay Smith, UX/UI Designer.
I am an empathetic problem-solver passionate about developing innovative and effective ways to communicate through user-friendly, intuitive, and memorable design.
My journey started in education because of my desire and ability to connect with students and foster growth. During my time as an educator, I developed a strong sense of empathy and understanding of students' academic and emotional needs. I learned that people of all ages learn and process information differently, and as such, it is important to create many paths to knowledge and understanding.
Why transition to UX/UI design? I've always had a passion and an eye for design, hence my graphic and web design history. However, while I am a creative thinker, I also enjoy engaging the analytical side of my brain. UX/UI has opened a new path for me in which I can still help and connect with others while utilizing my strengths of creativity, attention to detail, collaboration, and design based on a deep understanding of user and business needs.
Skills & Tools
As an essential step in UX design, both qualitative and quantitative user research drive my design-making decisions. My methods of research include user interviews, surveys, and ethnographic observations.
Understanding the experiences of others is a natural inclination for me. I have a passion for helping people, and in order to do that, I have to be able to understand their point of view.
In order to gain valuable qualitative data, I find semi-structured interviews to be most informative. Having some general questions in mind, yet letting the users expand and take the conversation in their own direction gives great insight to how they think and feel.
Interaction design is the bread and butter of creating intuitive and memorable products. I strive for design that is aesthetically pleasing without sacrificing usability.
Paper & Pencil
Project Case Studies
Redesign of the National Oceanic & Atmospheric Association website into responsive web design with new information architecture, navigation, and layout design.
Redesign of the League of Women Voters Austin area website to update and increase usability.
Food Fighters - Food donation/ waste management mobile app
Food donation prototype app that quickly and efficiently educates restaurant owners about managing food waste by reducing surplus or by providing connections to donate it.
Graphic & Web Design Work
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Checkout Process UI Challenge
UI for a checkout process using credit cards.
Responsive Web App allowing quick access to virtual medical professionals.
Oak Brook Neighborhood HOA Website
Responsive website created for a local HOA.
Hillel at Virginia Tech Website
Responsive website redesign for a student organization at Virginia Tech.
*The redesign was done in 2017 and has continued to be updated independently by the organization.